this video was in axegames under the name heavenly hotties
well i do not really see any hotty
but it is a good move by unilever to take this marketing strategy
As i have seen up to now this marketing campaign has been very successful
well this not the first time this type of a marketing campaign done in Sri Lanka and Neat this type of a marketing campaign in public. But they did not got a real popularity all over country as this axe marketing campaign as the marketing crowd was totally limited. But nevertheless after that Neat became household name in the targetted audince hey can remember that.....
Well this type of markting is pretty much common in Western part of the world. And may be becuase of that the popularity gain after a such a campign is very limited in western cities although they get some it is fractionally lower incomparison to the fraction absorbed by Axe marketing campaign held in Sri Lanka
Looking at the past of Sri Lankan marketing strategies, its going more towards this sort of methods... but if everybody starts copying the same
wel result won't be same
axe did it right way in right time
they have more capability.................
Premiere: Guy Oseary and Heidi Klum at the LA premiere of Columbia's Charlie's Angels: Full Throttle - 6/18/2003Photo: Gregg DeGuire, Wireimage.com
Host Heidi Klum (R) kisses guest judge Tim Gunnas during the taping of the season finale of Project Runway during New York Fashion Week September 12, 2008.
Heidi Klum, Steven Tyler and Tyra BanksVH1 Vogue Fashion Awards -
